Facebook is one of the most important marketing tools for any business to use

Facebook is one of the most important marketing tools for any business to use, especially a small business,” says John Berkowitz, the social media strategist at Affordable Social Marketing.

“Americans spend one out of every seven minutes on social media, providing a huge opportunity for small business owners to build a relationship with fans by sharing relevant content and interacting by commenting and liking fans’ comments,” Berkowitz says. “The more a user interacts with a page, the more likely their friends are to see it, increasing awareness.”