Facebook Advertising Management Services

What Is Facebook Advertising?

Facebook Ads gives advertisers the ability to show highly targeted ads to Facebook’s 1.8 billion monthly active users worldwide. Facebook is the second-most-visited site on the web and, in the U.S., is the most-widely used app with 126 million average unique users. Facebook is no longer a platform that can be overlooked by advertisers. 

The amount of information users on Facebook voluntarily give to Facebook has created one of the world’s biggest personal-data repositories, and in turn, Facebook has provided most of that information to marketers for demographic ad targeting on its platform. A sampling of the targeting options available through Facebook advertising includes the following:

• Location
• Age
• Gender
• Language
• Education Level
• Ethnicity
• Income
• Net worth
• Homeownership
• Life Events (such as anniversary within 30 days)
• Parental Status
• Political Leaning
• User Interests
• Purchase Behavior or Intent
• Device Usage
• Employer

 
Facebook is able to supply advertisers with these diverse targeting options through both first-party data that Facebook users disclose, along with their activity on Facebook, and third-party data that is purchased by Facebook. Another important facet of Facebook advertising is called Custom Audiences. Custom Audiences allow advertisers to create custom groups of Facebook users to market to, utilizing:/p>

• Customer Lists:

Match emails, phone numbers, Facebook user IDs or mobile advertiser IDs to people on Facebook

• Website Traffic (Re-marketing):

Create a list of people who visit your website or view specific web pages

• App Activity

Create a list of people who have taken a specific action in your app or game

Facebook Custom Audiences are a powerful way to reach individuals who already have an interest in your products or services, but they are also a very cost-effective advertising approach.