Google has created Google My Business, a one-stop shop for small business owners looking to increase their visibility within Google search, Google Maps, and Google+. Users will also be able to access their applications in one place. In order to avoid the need to make duplicate entries while still providing information across all Google products, users will only need to enter their information one time and it will populate into all of Google’s services.
Google+ has always been a confusing social platform that businesses sign up for and rarely interact with. The main value has always been being a part of a directory that links with Google Search and Google Maps. This update makes it very important for small business owners to update their listings with Google.
Affordable Social Marketing is on top of this update and we feel all of our clients will benefit from this update.
Some of the benefits of Google My Business:
Google+: You can share new text, photos, links, videos, and events.
Insights: Once you verify your business you are able to gain insights into your visibility, engagement, and audience. I recently made an edit to our page so it is pending verification.
Reviews: Each business is given a Google rating and you are able to manage your reviews on Google and view other reviews around the web.
Google Analytics: Quick access directly to your Google Analytics dashboard.
Start a Hangout: With the click of a button you can start or join a Hangout.