Integrate Email and Social Media

Email and social media compliment each other

Here are four ideas for how to combine them.

1. Include social media icons that link to your business social networks in email templates, to make it easy for readers to find you in social media.
2. Add social sharing buttons to email templates. That way, if someone likes your campaign all they have to do is click a button to share it with friends and followers.
3. Post email campaigns to social media. Some email marketing platforms include the ability to automate this process.
4. Convert social followers to email contacts. Email marketing platforms like MailChimp, Constant Contact, Mad Mimi, and iContact offer signup forms designed for use on Facebook Pages.