Email and social media compliment each other
Here are four ideas for how to combine them.
- Include social media icons that link to your business social networks in email templates, to make it easy for readers to find you in social media.
- Add social sharing buttons to email templates. That way, if someone likes your campaign all they have to do is click a button to share it with friends and followers.
- Post email campaigns to social media. Some email marketing platforms include the ability to automate this process.
- Convert social followers to email contacts. Email marketing platforms like MailChimp, Constant Contact, Mad Mimi, and iContact offer signup forms designed for use on Facebook Pages.