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Online Reviews and Local Search

Online reviews play a critical role for almost all consumers. Researching a brand’s reviews has become a universal habit for nearly everyone who is looking for a product or service. Brands that find a way to incorporate reviews into a more comprehensive reputation management strategy will reap the benefits in these efforts.

Your local search ranking can even benefit indirectly from more reviews because potential customers are more inclined to click on businesses with a good review profile, which will lead to higher click-through rates.

Why Online Reviews Are So Important:

  • A one star increase in your business review ratings can lead to a 5-9% increase in annual revenue.
  • Online reviews make up 10% of Google and other search engines ranking results.
  • 90% of customers consult online reviews before making a purchase.
  • 88% of consumers now trust online reviews as much as personal recommendations.
  • 54% of people will visit a website after reading positive reviews.
  • 92% of people will hesitate to do business with companies with less than 4 of 5 stars.
  • 67% of customers are deterred by seeing 1-3 negative reviews.
  • 87% of consumers agree that an appropriate response to a bad review improves their impression of the business.
  • Consumers need to see at least ten positive reviews before they start trusting a product, service or business.
  • Local reach is affected by how good or popular a business is.
  • The quality and quantity of online reviews help determine the reach and ranking on search engines.

    A positive reputation is one of the most powerful marketing assets a business has to convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.

    We put you in control of your online reputation. We monitor the major review and social media sites daily. We get your updated story out there every single day business day in a positive, concise, and targeted manner.


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