Social Media Produces Affordable Leads For Your Business

“If your small business isn’t using social media, it’s time to start,” says John Berkowitz, CEO, Affordable Social Marketing, which specializes in inbound marketing. “Social media produces almost double the marketing leads of trade shows, telemarketing or direct mail.”

Because social media can be (or seem) overwhelming, “choose one social media platform that your customers, prospects, and industry leaders engage with the most — be it Facebook, LinkedIn, Twitter, and Google+ — and start building a presence there,” Berkowitz says. “Once you’ve set up an account, start connecting sharing your original content, joining discussions and engaging with the community. Keep your social efforts frequent, but above all, relevant and helpful to your audience.”