50% of people who search for a local business on their smartphone will visit that business that day. These are people primed to make a purchase if they only find what they’re looking for. Make sure you are doing everything possible to allow that searcher to find you.
Set your location, hours, and contact information. This is the information that will show up in Google Maps and on search results pages. Make sure you aren’t giving a potential customer any wrong information that will make you lose a sale.
Think about the search terms a possible customer might use. Be sure to use these words in your description and in other areas where you list your business details. Specificity helps. This makes you stand out, and it enables your business to be a good fit with many different search queries.
Add photos. According to Google, business listings with photos have 35% more clicks onto their website and 42% higher requests for driving directions. This is a piece many businesses overlook, but it enables a more complex, personalized vision of your company. Why not let your visitors get to know you, your services, your specialties, and so much more through pictures.
Encourage customers to leave reviews and respond positively when they do. When searchers see your appreciative attitude, their good impression of you will only expand. They might even be tempted to leave a review of their own. Of course, in the case of bad reviews, this is not the place to be emotional, defensive, or otherwise unprofessional. That will reflect on you in other ways best to be avoided.
Use “Posts” to share business news, offers, sales, promotions, and similar updates. While the general social media rule is to avoid talking “me, me, me” because followers don’t like feeling like they’re always talking to a salesperson, remember GMB posts are not social media shares. These are posts that will be found by people already searching and curious about details of your business. Interest them. Allow them to get to know you. Photos, links, and calls-to-action can be powerful here. Hashtags, on the other hand, are a bit pointless in this space.